Thursday, March 12, 2020
Which Skills to Put on Your Resume - Jobscan BlogPosted on December 10, 2015October 31, 2018 by James Hu At the core of every job hunt is the same thing a resume. As a job seeker, one of the fruchtwein powerful things you can do foryour job search is tocreate an outstanding resume. A well-crafted resume will garner mora interviews, making you much more likely to find your dream job. But what distinguishes your resume from the rest? Knowing which content and skills to put on your resume.No matter how well-formatted your resume is, a recruiter or hiring manager will toss it aside in favor of a resume that features the skills they are seeking. While searching for a new position, remember that only relevant skills actually matter. Use these tips to determine the most important skills for resume success.Hard skills vs. soft skillsEmployers first look for hard skills when assessing a resume. Soft skills usually come into play during the later stages of the job searchduring phone screens an d interviews.To identify hard skills versus soft skills, consider which skills can be quantified. Hard skills can typically be quantified while soft skills cannot. Typing speed or knowledge of a programming language can be reliably tested, while teamwork or patience are harder to assess. Soft skills tend to be subjective, while hard skills can be objectively identified.Job seekers should focus on incorporating hard skills into their resume. A resume for a software development engineer should include the specific languages they know (i.e. Java, C++, Python), which methodologies theyve used for project management (scrum, agile, waterfall, etc.), and the context in which theyve used them.Only list skills that you actually possess, and could demonstrate if asked.Hard skills will get your foot in the door for a phone screen or interview, at which point you can show off your soft skills.Full article Hard skills vs soft skillsKey accomplishments and metricsAccomplishments and metrics go ha nd in hand with skills. Employers want to see that you can take your skills and turn them into results. Highlighting pastaccomplishments shows that you understand how to use your skills to further company objectives. Incorporate accomplishments into your resume to prove your value.Numbers provide the credibility you need to back up your accomplishments. Common measurables include time, growth, money, client base, and more. Prove to potential employers that you can provide value by expressing your accomplishments using metrics.If youre an SEO account manager with a large agency, for example, focus on what youve delivered. Maybe you grew site traffic by 20 percent more than you had predicted for a major account. Focus your accomplishments on the big picture.What have youdone beyond your day-to-day responsibilities? Have you helped fulfill a company mission, decreased costs, or increased efficiency? Try to tie skills you possess to accomplishments youve had in your previous positions. Using your skills for resume metrics will make you stand out from the crowd of job seekers who only list their responsibilities.Industry-specific tools and lingoEmployers want to see demonstratedknowledge of their field, including common tools, technologies, and terminology. Candidates with existing knowledge of the industry usually require less training and ramp-up time.When writing your resume, include key tools and programs youve used in previous jobs, especially if youre continuing in the same or a similar industry. If you are a social media specialist hoping to make a lateral move, mention that you used Buffer for social media automation at one position but Hootsuite at another to conveyyour working knowledge of both tools. Listing related skills can also be useful. You might find, for example, an employer who was hoping for someone with knowledge of pay-per-click (PPC) advertising but is willing to accept experience in a different bedeutungsbestandteil (search engine marketing ) capacity. Recruiters not finding the right candidates may run searches for industry keywords or similar skills to capture more candidates. Always make sure you provide context about how you learned and used specific tools.Tailor your skills to the roleA good resume gives a potential employer a strong sense of yourHard and technical skillsAbility to use your skills to meet goals and contribute to the companyKnowledge of the industry, including specific toolsA great resume does all of the above plus tailors it to a specific role. Choosing skills for resume success can make a tremendous difference. You want your skills to be a seamless match.Tailor your resume keywords to the job description, including the information most relevant to the role. Prioritize your resume to align with the employers must-have skills.To see how well you have tailored your resume for a specific role, compare your resume to the job description using Jobscans resume analysis tool. Youll get instant, personali zed feedback on what you have done well, and where you can make improvements.Paying close attention to which skills you include on your resume, and how you back them up, can take your resume from good to greatand make you a much stronger candidate every time.Facebook Commentswpdevar_comment_1 span,wpdevar_comment_1 iframewidth100% important
Saturday, March 7, 2020
The 5-Minute Rule for Margins on a Resume You might also compose a two-page resume if youre in a field that demands technical skills. The duration of your resume ought to depend on your experience and the kind of job that youre seeking. Generally, the left side of your resume should contain the most essential data, such as your job title, previous employers, achievements and duties. Resumes should be customized for each position. Microsoft delivers free resume templates it is possible to use as inspiration to begin. The conventional document margins in conjunction with the default font settings limit the amount of characters youll be able to fit in one line of text to about 90 at the maximum. When deciding what font to use for your resume, remember that it needs to be clear and simple to read. There are quite a lot of fonts for you to pick from, and that could make selecting a font for your resume equally as challenging as writing it. As important as a strong handshake in the interview, your capacity to show you can format a user-friendly resume thats simple to navigate is not only going to help you land work, it could be the reason you become noticed in the very first location. You can begin making a list of all of the responsibilities you had. Whether youre looking for your very first job or attempting to earn a career change, the procedure starts with your resume. The best method to approach a resume is to use it in order to convey your top strengths. Ruthless Margins on a Resume Strategies Exploited When you accomplish your one-page resume, leave the margins since they are. Though margins would continue to be acceptable when varied by tenths of a point, it may be problematic for an amateur resume writer to genuinely understand whats acceptable in the business, thus its recommended for them to adhere to the standard. Your margins may be a bit too tiny. Small margins alongside your small font size may make your resume very hard to read. Left-aligned text is significantly less difficult to read as the left edge of a paragraph always marks the start of the following line. Margins should not ever be less than one-half inch to avert a cluttered appearance. Something as trivial as resume margins might look like a tedious and nagging issue to need to take into consideration when youre attempting to locate a job, but the aesthetic look of your resume is nearly as important its contents. The Hidden Gem of Margins on a Resume Aligning a resumes is a rather straightforward procedure, as its usually left-aligned and is how most individuals would read text. They use single-line spacing for the full body content, including the header elements of your contact information. There are many different strategies to format your resume. You should adhere to the exact saatkorn format throughout your resume.
Friday, January 3, 2020
How Do I Video InterviewRecently Fired Job SeekersEvery candidate comes with their own set of unique interviewing challenges. Thats why were tackling how to video interview different types of job seekers with this how to series. Today well be talking about how to connect with a recently fired job seeker in the video interview. Is this job seeker all wrong for your position because another company cut them loose? Or are they exactly the talent your company needs?In todays tough economic landscape, where 7.9 percent of Americans are currently unemployed, there are more candidates than ever before hitting the job search after a firing. While companies may traditionally shy away from fired candidates, this practice could result in losing out on the talent you need to move your company forward and improve your corporate culture.So how can you tell the difference in the video interview between a fired job seeker who will fit like a glove into your corporate culture and a fired job seeker w ho will be nothing but trouble? It all comes down to how your candidate answers the big question Why were you fired?Here are some things to look for when your job seeker answers this big question in the video interviewGood Candidate Explains Honestly and ClearlyYou want to know the truth and nothing but the truth when it comes to why your candidate was cut loose from their last position. Candidates who try to duck the question arent the kind of honest job seekers who will become employees with integrity. You want candidates who impress you with their ability to quickly, clearly, and honestly answer why they were given a pink slip.To ensure the candidate is being honest with you in the video interview, youll probably want to do a little follow-up. If the candidate has authorized you to call their last place of employment, give them a ring and see if you can confirm the story. If youre able to confirm the two stories match, then your candidate will likely be an honest and reliable wor ker.Bad Candidate Blames OthersYou want a candidate who will blend seamlessly into your corporate culture and bring value to your organization. Job seekers who use the video interview as an outlet to shift blame for their firing onto others likely arent very good team players.You need someone in your organization who will work well with others and take responsibility for their own actions. If your job seeker cant own their behavior, hiring them is a good way to ruin your hard-won corporate culture.Good Candidate Explains What Theyve LearnedEvery storm cloud comes with a silver lining, and good employees can learn from even their biggest mistakes. If your candidate sees their firing as a learning opportunity and potential for growth, this is a good sign.In the workplace, everyone is bound to make a few mistakes. What separates good and bad employees is the ability to learn from these errors so theyre not repeated again.Bad Candidate Is DefensiveBeing fired is tough on any candidate, but you want employees ready to move forward and grow in their careers. Candidates who are overly defensive about their firing have clearly not moved on from this slight. More importantly, theyre unable to take responsibility for their own actions. You need a job seeker ready to move on to the next big career challenge, not someone deckenfries in the past.Before hiring a recently fired candidate, use the video interview to determine whether this candidate has learned from the experience and whether they will have a positive or negative impact on your corporate culture. Being fired isnt the end of the world, and it shouldnt be the end of the line for talented job seekers interested in your open positions.What are some ways you evaluate recently fired job seekers in the video interview? Share in the comments
Sunday, December 29, 2019
Self-knowledge is a prerequisite for a happy lifeSelf-knowledge is a prerequisite for a happy lifeGrowth in life and career starts with self-knowledge.Socrates was once asked to sum up what all philosophical commandments could be reduced to, he replied Know yurself.The phrase, Know thyself, is centuries old, but its still relevant today. Research from psychologist Daniel Goleman shows that self-awareness is crucial for all levels of success.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moraHow well do you think you know yurself?Most peoples knowledge about themselves is distorted.Princeton University psychologist Emily Pronin, who specializes in human self-perception and decision making, calls the mistaken belief in privileged access the introspection illusion. The way we view ourselves is distorted, but we do not realize it. As a result, our self-image has surprisingly little to do with our acti ons,writesSteve Ayan.Self-knowledge is about understanding your real (and true) needs, desires, goals, weaknesses, and everything else that makes you tick. It requires a deep understanding of your past and current self.Your personal theories (self-narratives) about who you are, influence how you behave. An accurate sense of who you are makes self-improvement possible.Self-knowledge (self-awareness) is insanely hard to acquire, though.Some people engage the services of therapists to help them understand themselves better because our minds are skilled at hiding the truth about ourselves from our conscious grasp.Lao Tzu, the ancient Chinese philosopher, once said, He who knows others is wise he who knows himself is enlightened.A bit of introspection can open up so many opportunities to create the life you want?- ?whether you want to build a successful career, a strong relationship, or life your best life.Think of it this way you cant truly take care of yourself if you dont know what yo ur needs are, and you cant improve yourself if you dont know your best qualities and the ones that are, uh,more challenging,saysTerri Pous.Your true self is the real you, and is made up of your true character, values, desires, emotions, and beliefs.The sum total of who you are as a person, not as a son, daughter, brother, sister, husband, or wife. The true self as it really is.The search for your true self can take a while.To have knowledge of your true self would be a genuine cognitive or intellectual achievement that will be the beginning of a happy, meaningful and fulfilling life.Developing self-knowledge allows you to understand how youve been shaped by the many cultural and social expectations around you and what really motivates your goals, desires and actions in life.Self-awareness opens the door to wisdom.In her book,Insight Why Were Not as Self-Aware as We Think, and How Seeing Ourselves Clearly Helps Us Succeed at Work and in Life, Tasha Eurich explainsThere is strong scie ntific evidence that people who know themselves and how others see them are happier. They make smarter decisions. They have better personal and professional relationships. They raise more mature children. Theyre smarter, superior students who choose better careers. Theyre more creative, more confident, and better communicators. Theyre less aggressive and less likely to lie, cheat, and steal. Theyre better performers at work who get more promotions. Theyre more effective leaders with more enthusiastic employees. They even lead more profitable companies some research has even shown that self-awareness is the single greatest predictor of leadership success.It pays to embark on one of the most exciting journeys into our deepest, most elusive selves. Your success depends on it.You owe it to yourself to find the real you. The path to your success starts with a critical look in the mirror.If you look hard enough (and often) you will develop self-knowledge.Your self lies before you like an open book. If you dont have time to explore, read, and deeply understand who you are, you will continue to pursue a false self that only guarantees emptiness.Oliver C. Schultheiss of Friedrich-Alexander University of Erlangen-Nrnberg in Germany has shown that our sense of well-being tends to grow as our conscious goals and unconscious motives become more aligned or congruent. For example, we should not slave away at a career that gives us money and power if these goals are of little importance to us,writesSteve Ayan of Scientific American.Aligning our conscious goals and unconscious motives is a difficult task. Only a few people can achieve such harmony, but its not impossible.To improve your self-knowledge, start with quantified self-loggingOne of the best ways to increase self-awareness is to write down what you think you know about yourself and everything you unconsciously know about your true self.Writing about life experiences improves our physical and mental health, according to research from Southern Methodist University.How much you confront your lifes challenges (both easy and difficult) defines your level of self-knowledge.The basic idea of this exercise is that, if you collect enough data about yourself, you can make improvements based on that information.Start your self-introspection by diary.View yourself at a distance from your conscious self?- ?for example, in solitude. And write out what you think you are now your beliefs, values, morals, traits and goals.And what, or who contributed to shaping them.Do the same for your unconscious self. What do your hidden self really want from life. Try to imagine, as vividly and in as much detail as possible, how things would be different from your life now.Dont rush the process. Take your time. You cant know yourself in a day.Once you have enough information about your two selves, begin to create harmony by pursuing some of your unconscious goals.You will be surprised at the results.This process (for you al one) can help you clarify the distinctive nature of your personalities?- ?what you think you want or know about yourself, what you need to watch out for and what your true priorities and potential might be.The best part of a self-knowledge exercise is that, when youre feeling lost or every time things feel out of control, you can whip out your journal and reconnect with your true self.Your conversation with yourself should be only with yourself.Closing thoughtsBecoming self-aware is the basic foundation for creating the life you want. Your happiness depends on it.But improving your self-knowledge wont happen in a day.Sometimes it takes years of reflection, introspection, and difficult conversations with people you affect directly or indirectly.But as you begin your journey of self-awareness, you will find get more comfortable being your true self, transparent, and even vulnerable. You will create harmony between your current self and unconscious or true self.This article first appea red on Medium.hr /You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people
Tuesday, December 24, 2019
Anita Rebarchak Named One of the New Faces of Engineering for 2013 Anita Rebarchak Named One of the New Faces of Engineering for 2013 ASME member Anita Rebarchak, E.I.T., and 12 other early career engineering professionals have been selected as the 2013 class of the National Engineers Week (EWeek) Foundations New Faces of Engineering-Professional program. Rebarchak and the other honorees were announced last week to coincide with EWeek, which took place Feb. 17-23.Each year, the New Faces of Engineering-Professional program recognizes practicing engineers up to the age of 30 for their work in and contributions to the engineering profession. Established in 2003, the program is now considered one of the top engineering honors for early career engineers.Rebarchak, who was nominated by ASME, is a senior systems engineer at Pratt Whitney, supporting the companys fifth-generation engine programs. In plus-rechnen to her role as an engineer, Rebarchak is involved in a number of c orporate initiatives, such as intern and peer mentoring, employee engagement, environmental health and safety assessments, and internal AS9100 certification auditing.The director of the Societys Hartford Section in Connecticut, Rebarchak has participated in various community tafelgeschirr activities, most recently as a FIRST (For Inspiration and Recognition of Science and Technology) Robotics program volunteer and as a mentor for university engineering students in her community.An ASME member since 2001, Rebarchak is chair of the Societys Committee on Early Career Development and member of the Committee on Information and Communications. At the ASME International Mechanical Engineering Congress and Exposition last November, she received the Old Guard Early Career Achievement Award for her for continuous dedication and service to ASME, from college freshman through professional member, including numerous section, district and Society-level positions for remarkable techn ical and professional achievements and for mentoring students and early career engineers, and inspiring engineers and volunteers of all ages.Rebarchak received her bachelors degree in mechanical engineering, with a minor in business administration, at Drexel University in 2006. She earned a masters degree in engineering science at Rensselaer Polytechnic Institute in 2009, and a masters degree in engineering management from Drexel University in 2012. Rebarchak is a registered engineer in training in Pennsylvania.Ms. Rebarchak is an inspiring example of the current generation of young engineers who are building our future, said Thomas Loughlin, executive director of ASME. At both Pratt Whitney and ASME, Anita has demonstrated leadership, dedication and a commitment to the future of the engineering profession. Indeed, she is a role model for other young men and women considering engineering as a career choice.The other 12 New Faces of Engineering for 2013 and their aff iliated EWeek Foundation organizations are John Peter Andruch III, E.I.T., the American Society of Agricultural and Biological Engineers Jessica Baker, P.E., the National Society of Professional Engineers Rachel Coyner, the U.S. Corps of Engineers Aleece E. DOnofrio, P.E., the American Council of Engineering Companies Meredith Griffin, the Society of Manufacturing Engineers Education Foundation Abhijeet Kulkarni, P.E., the Society of Petroleum Engineers Ian Metzger, ASHRAE Esmeralda Luna-Ramos, the American Institute of Chemical Engineers Andrew Richlen, the National Action Council for Minorities in Engineering Vatsala A. Shah, P.E., the American Society of Civil Engineers Mallory Soldner, the Institute of Industrial Engineers and Maria Vlachopoulou, IEEE-USA.To learn more about these engineers and the New Faces of Engineering program, visit www.eweek.org/NewsStory.aspx?ContentID=296. For information on the New Faces-College Editio n program for engineering students, which was launched last year, visit https//www.facebook.com/CollegeEdition.
Thursday, December 19, 2019
These are the top mistakes new grads make during the job application processThese are the top mistakes new grads make during the job application processYou may have landed the interview right after graduation, but it doesnt mean you will get the job. New research from CareerBuilder looking at the past year shows all the different ways young college grads are botching their interviews and its pretty startling. As for the top offense? Thirty-seven percent of them failed to send a thank you note following the interview. The Harris Poll surveyed 1,012 adult employees who work in HR and hiring in the private sector. Here is what else they found new grads were doing.Where college grads go wrongDidnt know anything about the company 35%Didnt submit a titelblatt letter 31%Didnt ask any questions in the interview 29%Had poor grammar on their resume 26%Didnt have professional references 26%Had unprofessional pictures on their social media profiles 21%Checked their mobile phone during the interv iew 19%Heres how much new grads will get paidOn the plus side though, new grads will be getting paid better than grads during previous years. Separate research has found that 2018 college grads will have a salary of more than $50,000 yearly on average, and CareerBuilders data echoes this finding as well, with the majority of new grads projected to earn a minimum of $50,000 at 33%. But while 23% will take home $30,000 to below $40,000, 22% will earn $40,000 to below $50,000. Twenty-one percent will take home less than $30,000.While 74% of companies said theyre open to negotiate salary offers when extending a job offer to someone whos recently completed college, the numbers also showed a breakdown of what theyd get paid.
Saturday, December 14, 2019
Top 11 Jobs for Anthropology MajorsTop 11 Jobs for Anthropology MajorsIf you are fascinated by different cultures, past and present, and areintriguedbyhow they impact relationships, work roles, gender roles, and social institutions, then you should consider an anthropology major as a possible foundation for your career. An anthropology major will provide you with diverse skills that you can apply to many different types of jobs, in institutions ranging from public health to law to education. Youwillfindinformationbelowon the kinds of skills you develop with an anthropology major,aswellasa list of ten jobs that are ideal for an anthropology major. Anthropology Major Skills Anthropology majors have an intense curiosity about the diversity of cultures throughout human history.They are open to new ideas andnew ways of thinking about life roles. Anthropology majors gather information through observation of groups within foreign cultures or domestic subcultures.They develop the tools t o analyze group dynamics.Anthropology majors learn to identify patterns ofleadershipand evaluate the effectiveness of organizations. The study of anthropology teaches students to think outside their cultural experienceinorder to find creative solutions to social and organizational problems. Anthropology majors also hone writing skills while recording ethnographies,writingfieldnotes,composing essays, and researching theses.They develop the capacity to present material to groups, facilitate group discussions, and build consensuswhileworking toward common goals. Top 11 Jobs for Anthropology Majors Many factors, such as your personal values, abilities, interests, and graduate training, will impact your career choices if you major in anthropology.However,here arejust a few options to consider as you brainstorm possibilities. AttorneyAttorneys practicing in the areas of international, immigration, and human rights law benefit from anunderstanding of the variedcultural contextsofdiffer ent foreign countries.Anthropology majors tend toempathizewith andunderstandunderrepresented individuals, and want to advocate for their interests. They can communicate effectively with diverse individualsandgroups. Attorneys draw upon the attentiontodetail andwriting skillsof the anthropology major as they plan their cases and compose briefs and other legal documents. If you are interested inbecoming an attorney, you will firsthave to go to graduate school and receive a law degree. Diversity OfficerDiversity officers work to promote diversity in various organizations. In this role, they need theanthropology majors knowledge of different socioeconomic and cultural groups. Diversity officers analyze current organizational practices and suggest alternative ways to recruit andretain employees from different backgrounds. Foreign Language TeacherForeign languageteachersteach students how to speak, write, and understand a particular foreignlanguage. They also typically educate students ab out the countries and cultures that speak the languagetheyareteaching. Anthropology majors understand the cultural basis of idioms and other subtleties of language, so they are well equipped for this role. They are enthusiastic about foreign cultures and can skillfullyimpart an appreciation for cultures totheirstudentsas part of their language instruction. Theorganizationalskillsof the anthropologymajor are also useful, as foreign language teachers oftendevelop their owncurricula and plan the details of their lessons. If you do not know a foreign language but are interested in international cultures, you might also consider ajob teaching abroad. This combines an anthropologists passion for travel with an interest in education. Foreign Service OfficerAforeign tafelgeschirr officer works for the government, serving as a diplomat in a foreign country. Foreign service officers must understand the social and cultural context of the countries where they work. Anthropology training will en able them to study the customs and norms of their service area in order to carry out diplomatic activity discretelyandeffectively. Problem-solving skillsdeveloped in college will help an anthropology graduate to assist U.S. citizenswith issues as they arise in their assigned country. Foreign service officers draw on the attention to detail of the anthropology major as they carefully document their cases.Interpersonal,verbal, andwriting skillsare vital to foreign service officers astheycarry out their work. Human Resources RepresentativeHuman resources (HR) representativeshelp to define the roles of employees and the makeup of theworkforce at organizations.They cultivate an office culture that supports creativity, productivity, and loyalty among staff. They write newsletters and other intra-companycommunications, and organize events to enhance staff morale. HR representatives tap theproblem-solvingandinterpersonal skillsof the anthropology major to resolve issues amongemployees,andbe tweenemployersandemployees. International Nonprofit AdministratorAdministrators at international non-profit- organizations orchestrate programs that serve the needs of particular populations in various countries. These administrators need to design and carry out initiatives with an understanding of the cultural contexts in the countries where they operate. Administrators at international nonprofit organizations can harness the problem-solving skills of the anthropology major as they devise solutions to issues like famine, disease,drought, andpoverty. Interpreter/TranslatorInterpreters/translatorstranslate information from one language to another, dealingvariouslywithspoken language, signlanguage, or written language. Anthropology majors can use their cultural knowledge to properlyandaccurately translate communicationsintodifferentlanguages. Interpretersandtranslatorscan also draw upon the adaptability of the anthropology major to adjust to other cultures and environments as they car ryout their work. Translators and interpretersmust be keen observers who are attentive to detail. The verbal communication and writing skills acquired by an anthropology major canserve them well. Media PlannerMedia plannersanalyze the lifestyles and media preferences of various consumer groupsinorder to decidewhich media platform (magazines, newspapers, television, internet, etc.) a company should use to advertise a product. Media planners must communicate effectively and work collaboratively with other members of an advertising team.The anthropology majors ability to respect differences can help a media planner to foster positive interactions among diverse team members and clients. The anthropology majors knowledge of cultural groups can also helpa media planner to understand different consumer groups. Organizational Development SpecialistAn organizational development specialist works within an organization to develop, coordinate, and lead programs that help the company to be produ ctive. Organizational development specialists use the anthropology majorsinterviewingskills to gather information from staff about roles and processes. Organizational development specialists write detailed reports of their findings.They formulate recommendations and present their suggestions for improving organizational effectiveness to management groups. These reports require strong writing andresearch skills. Public Health SpecialistPublic health specialists oversee initiatives that address health needs within various communities. They plan and carry out programs to educate the public about ways to prevent,treat, or limit the impact of diseases and health problems.The cultural awareness of the anthropology major would help public health workers to frame their communicationsandprojects within an appropriate cultural context. Similarly, specialists in epidemiology study how diseases are transmitted.They benefit from the anthropologists knowledge of how people interact with each othe r in different cultures, particularlyintermsoftheir sanitary practices. Social Media SpecialistSocial media specialists think strategically about how to convey electronic media messages to different segments of the public, and influence perceptionsof their products or services. Anthropology majors are equipped to study and analyze the needs and tastes of various demographic groups, and toanticipate their reactions to communications. Social media specialists createwritten,verbal, and visual content, and evaluate contributions from other staff. They inject positive representationsof their brand into online discussions,monitor online threats to their organizationsimage, and putforwardcountering messages usingsocial media outlets.